How to Upload Horizontal Videos on Instagram Story
Since Instagram released IGTV, we've been flooded with the same question... How can you post horizontal videos on IGTV?
Much similar Instagram Stories and Snapchat, IGTV features vertical videos. Given its focus on catering to the mod-day smartphone user, IGTV is a dream platform if you who want to share and consume long form, vertical videos.
The funny matter is, many people that I know have been saying to me, who on earth wants to watch vertical videos?! Merely my view is that Instagram are onto something. We all consume a lot of content on mobile devices. Video content is consumed more than than whatsoever other class of content. Watching horizontal videos, on our vertical, mobile devices is not ideal. IGTV – a vertical 'TV' platform, makes complete sense.
Information technology's early days. We don't really know what IGTV is nonetheless, or rather what information technology volition get. But I certainly don't think it should exist dismissed.
In this podcast episode, I show you how to repurpose your horizontal/landscape videos and mail them on IGTV, Instagram Stories and Snapchat (Snapchat…yeah…that still exists right?!) .
To listen to the podcast, hit play below, or read on for more of a detailed overview, you tin can also scroll to the end of the post to watch a video tutorial:
Why mail service horizontal videos on IGTV?
Did you know that mobile video will account for 78% of total mobile data traffic by 2021? What's more, younger audiences are spending more than time with their favourite, amateur creators rather than professions.
In light of this, possibly it's time to get ahead of the curve and get content onto IGTV.
Then…accept yous been wondering how yous can mail service horizontal videos on IGTV? Maybe you lot take an unabridged dorsum catalogue of horizontal videos that y'all want to repurpose. Or maybe, you have plans to make lots of horizontal videos in the future and y'all want to postal service them onto YouTube and IGTV.
Don't worry you don't need to be a tech-sorcerer for this 1!
All yous need is video-editing software and some bones image-editing skills!
Audio practiced?
Corking, go on reading!
Resizing your videos: Portrait Vs. Landscape
For a long time, vertical videos were a sign of depression-quality production (especially when they appear with two large black bars to the left and right because someone held their phone the wrong fashion effectually when video recording!).
But non anymore.
Nowadays, we're spending less time watching online videos on our desktops and more time rampage-watching them on our smartphones.
Vertical video has gone mainstream. And it's all thank you to mobile apps such as Instagram and Snapchat.
Merely why have vertical videos become so popular?
Well, most of us keep our phones locked on portrait orientation (me included!). And who can blame usa? Nobody likes it when yous're scrolling through your newsfeed and the screen decides to flip horizontally – it's so annoying!
Equally a result, we've become accustomed to consuming videos in portrait mode when nosotros're on our phones.
Another reason why vertical videos have become so pop is the fact that information technology's super accessible. Not everyone can shoot films in 4K resolution, merely even your gran can picture show a quick video with her smartphone (if y'all have a gran with a smartphone!)
But just because apps like Instagram prioritise vertical videos, doesn't hateful you tin't post your horizontal videos onto these apps. Yeah, it would be easier simply to record your video in portrait mode and upload it to IGTV, but that's not ever an option.
And so, if you lot desire to postal service horizontal videos on IGTV (without cropping out content), here's what y'all need to do :
1. Edit the aspect ratio
The first footstep is to download video editing software such every bit Concluding Cut Pro, iMovie or Filmora. In that location's plenty of video editing software options out there, then do some inquiry and find one that suits your needs (and is within your budget!)
Next, launch the software and create a new project.
When prompted to choose an aspect ratio for your new project, search for a pre-gear up option for Instagram Stories. If it'due south nowhere to exist seen, choose the custom resolution option.
Edit the aspect ratio to 9:xvi with a resolution of 1920 ten 1080.
Now you should run into a bare vertical canvas on your screen.
Do you run across information technology?
Great! Let's move onto the next step…
2. Upload your horizontal video
Now that yous accept the perfect bare canvas, information technology'south fourth dimension to add your video.
Y'all can crop your video to fit the length and width of the vertical canvas. Just most of us (including me) would rather not cut or trim our videos!
So, I recommend placing your mural video onto the canvass in a centred position.
Accept your time and go the position of your video but right.
You want to retain its original horizontal aspects without accidentally trimming off the edge!
3. Create a design for the height and bottom spaces of your video
You've put your video onto a vertical canvas, and it looks not bad…except for the two bare spaces on the top and lesser of your video.
Unfortunately, you tin can't get rid of them.
Just y'all CAN plough them into a fantastic branding opportunity…
All you need to practice is create an image or graphic design that will go to a higher place and beneath (or around) your horizontal video.
Y'all can create this epitome using something like Photoshop, PicMonkey or Canva. When you create a new image, expect for a pre-set sail ratio for Instagram Stories. If in that location are none, create your canvass using the same dimensions every bit above (1920 x 1080).
At present yous've got your blank canvass it's time to become creative!
Y'all can use whatever colour or image you like, just brand certain information technology doesn't accept away focus from the video.
You could employ your company's branded colours, your logo or some text to add together some more than value to your video.
For example, if you want people to sign up to something (such as an online training class or workshop), you tin add the information in the space above or below the video. Alternatively, you could add a powerful quote or a branded image.
Once you're happy with how it looks, download the final version.
The graphics y'all create can also be re-used for future videos and for repurposing onto social media, so don't be afraid to get artistic and include some shameless self-promotion where you can!
four. Embed the image into your video
You've got your video and your prototype, just how practice you combine the two?
All yous accept to do is return to your video editing software, where your video is ready and waiting.
Side by side, add together the prototype you created every bit additional media and bring it into the canvas every bit a second layer. The important thing hither is to make certain the video is brought to the front, and the image is ready to the back to avoid whatever overlapping.
It may take a few tries to get the positioning of the epitome just right. Accept your fourth dimension. It's better to spend more than time creating fantastic content that you can exist proud of, rather than rushing through it only so you can finish upwards before lunchtime!
In one case you lot're happy with how it looks, it's time to extract the video equally an MP4 video file.
And there you accept it…y'all've successfully converted your horizontal video into a vertical video you can put on IGTV, Instagram Stories and Snapchat.
It wasn't as hard as you thought, right?
And now you can share all of your videos (horizontal or vertical) with your audience, no affair what platform they discover your content!
Now, there is a question of whether yous should repurpose your horizontal / landscape videos for IGTV, or whether yous should only create native content. Later-all but because you can do something doesn't ever mean that you should!
I think only you lot know your audience and what they respond well too. As with whatever new platform and new concept, it's a good thought to test, examination, test. See what works and what doesn't work.
I do think it's a proficient idea to create native content for IGTV. Just, I also think that exploring repurposing opportunities when it makes sense shouldn't be disregarded.
Sentry a video tutorial on how to post horizontal videos on IGTV
Are y'all going to give it a go? allow me know how you lot get on!
I've got loads more step-past-stride tutorials simply like this one in The Content 10x Toolkit. It's the ultimate guide for repurposing your video content into trailers, square teasers and even into a podcast!
Source: https://www.content10x.com/post-horizontal-videos-igtv-instagram-stories/